Tuesday, June 8, 2010

Prompt: I was given a city and an event at random. My city: Charlotte NC. Event: Film Festival. I narrowed my focus down and customized the event to create something unique. POP FLICKS is what I created, a 3D film festival hosted at Carowinds, a theme park in North and South Carolina. We were to create a mailing piece to promote the event that included a poster. A 3 page website was also designed to work with the event.
Size: 10 x 4.5”

Case (hypothetically would be wrapped in plastic like a magazine for delivery) This is made out of flagtex, a see through material that I used to create an illusionistic quality as the user pulls out the information booklet.

For a nice bold first impact I made the first spread literally 3D with pop out text.

I rendered all the images to actually be 3D throughout the mailing piece.

At the end the user is given 2 sets of 3D glasses. This encourages the user to go BACK and look through the entire piece again, this time with the ability to see the cool 3D effects.

The entire package includes The POP FLICKS informational booklet (info on location, times, schedule of movies, food, tickets, etc.), 3D glasses with case, a promotional poster (10 x 22.5") and stickers for the kiddies. I also designed website for people who are interested to visit and buy tickets or look up more information. (not included in this post)

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